Pricing Strategies.<\/a><\/p>\nStep #5: Marketing<\/h3>\n
One of your real estate agent\u2019s most important jobs will be making sure potential Buyers see your house. A comprehensive marketing campaign for your house should include both traditional and digital marketing and aim to\u00a0make people fall in love<\/i>\u00a0with your house. Real estate marketing should include:<\/p>\n\n- Photography\/Videography \u2013\u00a0<\/b>Professional photography is a must! Most Buyers will see your home for the first time online, and if the photos don\u2019t capture their attention, they\u2019ll move on to the next house and be lost to you forever. We\u2019ve also had tremendous success in producing lifestyle videos that show Buyers what their life could be like, if they lived in your house.<\/li>\n
- For Sale Signs \u2013\u00a0<\/b>It\u2019s not unusual for Buyers to cruise their target neighbourhoods in search of their perfect house, so a For Sale sign on the lawn is always recommended.<\/li>\n
- <\/li>\n
- Online Marketing\u00a0<\/b>\u2013 With 92% of Buyers starting their search on the web, being found online is critical! And\u2026.there\u2019s a lot more to being found online than being listed on realtor.ca. Make sure you\u2019re working with a real estate agent who has heavy Buyer traffic on their website and who knows how to use other websites to your and your house\u2019s advantage.<\/li>\n
- Email Marketing\/Social Media \u2013\u00a0<\/b>Top agents promote their listings to other agents via email and have a network of potential Buyers they can reach via Facebook, Twitter, Instagram and email. Don\u2019t forget, you can help with the sale of your house by sharing the link to your listing too!<\/li>\n
- Print Marketing\u00a0\u2013\u00a0<\/b>Most agents will print feature sheets for your home so that the potential Buyers who see it will have a takeaway of information and photos. Depending on your agent and your ideal Buyer, your home might also be promoted with postcards or in real estate magazines.<\/li>\n
- Your ideal Buyer<\/b>\u00a0is<\/i><\/b>\u00a0out there<\/b>\u00a0\u00a0\u2013 they may be first time buyers, the parents of first-time buyers, an international investor, a recent divorcee, a newly married couple, seniors who\u2019ve just sold their family home or a young couple with a baby on the way. Smart real estate agents will go to great lengths to profile your target Buyer and create a marketing campaign to reach them.<\/li>\n<\/ul>\n
Step #6: Showings<\/h3>\n
When Buyers make an appointment to see your house, keep the following in mind:<\/p>\n
\n- Leave your house!<\/b>\u00a0There\u2019s nothing more distracting for a Buyer than having to walk around the owner.<\/li>\n
- Be flexible with showing times<\/b>\u00a0\u2013 Most Buyers look at properties in the evening or on the weekends.<\/li>\n
- Board the dogs!<\/strong>\u00a0Not everyone will love your dog as much as you do. At minimum, crate them during showings. Ideally, take them for a walk or board them.<\/li>\n
- Consider temporarily moving out of your home while it\u2019s for sale \u2013\u00a0<\/b>If your home is popular with Buyers, you may have 5 or 10 or more showings every day. Going on a weekend getaway or staying at a friends\u2019 or parents\u2019 house can make your life a lot more tolerable \u2013 especially if you have kids or pets.<\/li>\n
- Cleanliness matters! It isn\u2019t enough to have a clean house on day 1.\u00a0<\/b>You\u2019ll need to wash the dishes, make the beds, wash the floors and weed the garden every day while it\u2019s listed for sale.<\/li>\n<\/ul>\n
STEP #7 \u2013 OFFER<\/h3>\n
Your persevered job carried its fruits and you get an offer of a purchaser. Here is in what to wait for you: the offer of the Purchaser will be introduced to your estate agent, who will transmit it to you. It will contain some important points of negotiation:<\/p>\n
\n- Your contact details<\/li>\n
- The contact details of the Purchaser<\/li>\n
- The description of your property<\/li>\n
- The offered price<\/li>\n
- The date before which you must answer<\/li>\n
- The delay for the financing condition<\/strong> of getting of the loan<\/li>\n
- The date of taking possession<\/li>\n
- The date of the notarial act<\/li>\n<\/ul>\n
Once you receive an offer, you have 3 choices :<\/p>\n
\n- Accept offer<\/strong> : Congratulations, you sold your good !<\/li>\n
- Make one counter-bid<\/strong> (with better conditions and \/ or prices for yourself). The Purchaser in this point can accept your counter-bid, or make one other counter-bid, or leave.<\/li>\n
- Decline offer<\/strong>.<\/li>\n<\/ol>\n
Negotiation is an art, and if you chose well your estate agent, he is going to give you with solid advice, to get you the price which you want. The final decision on price during the sale of your good belongs to you, but an estate agent is a strategical negotiator in your sides.<\/p>\n
STEP #8 \u2013 THE NOTARIAL ACT<\/h3>\n
The D-day finally arrived. Before leaving to the notary, make sure not to have forgotten:<\/p>\n
\n- the original of your energy Pass that it will be necessary to give to the Purchaser.<\/li>\n
- keys and all doubles<\/li>\n
- to have read all counters (water, electricity, gas \u2026)<\/li>\n<\/ul>\n
The sum of transaction will be transferred to you by the notary in days according to the signature of the act.[\/vc_column_text][mkd_blockquote text=”If you still have questions about selling your house in Luxembourg, call us and we will be happy to answer all your questions to help you sell at the best price.” title_tag=”h2″][\/vc_column][\/vc_row][vc_row triangle_shape=”no”][vc_column]
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